Remember how all the hamsters laughed when the first thousands of users noticed that both Google and FB were watching which pages you were watching? Until we finally realized that, in fact, open on any device FB simply listens to your premises for keywords
Netflix documentary appeared on the Russian network “Social dilemma” (The Social Dilemma). Director Jeff Orlowski brought together challenging people for the camera: Tristan Harris (Google, ethicist), Aza Raskin (Mozilla Corp), Justin Rosenstein (Google, Facebook), Anna Lembke (head of the Stanford Addiction Clinic).
One note: everyone except Lembke is ex. Nobody drove them, did not fire them, they have all been “millionaires under 30” for a long time, according to Forbes’ terminology. It’s just that at some point they looked into the abyss of what they had done, and the abyss looked at them. And they quit.
And now we have spoken out on camera for director Orlowski. And what they said so excited the usually insolent and indifferent Facebook that last week there was a detailed statement from the corporation.
Let’s start with a statement because it is very revealing. There is nothing incomprehensible here – everyone is discussing it.
“Rather than offering a detailed look at technology, the film gives a distorted view of how social media platforms work to create a convenient scapegoat for tackling complex social problems.”
“They (the filmmakers) also do not acknowledge – critically or otherwise – the efforts that companies have already made to address many of the issues they raise. Instead, they rely on the comments of those who have not been working for many years. “
1. The purpose of platform products is to have value, not addictive.
2. You are not a commodity. Facebook is ad-funded, so the platform remains free to people.
3. Facebook’s algorithm is not insane. It makes the platform relevant and useful.
4. Facebook has worked on improvements throughout the company to protect people’s privacy.
5. We are taking steps to reduce content that could lead to polarization.
6. Facebook invests in electoral integrity.
7. We fight fake news, misinformation and malicious content using a global network of fact-checking partners ”(presentation by Maria Snegova, Telegram channel“ Duty smmshchik ”).
Everything is so familiar. Moreover, even without Orlowski’s film on any of the points, people who are in the slightest degree familiar with how it works, one thing is clear – Commissioner Zuckerberg is lying.
Because for every point in life and in his business, everything is exactly the opposite. In the film, by the way, in simple language Anna Lembke tells how drug addiction develops on social networks. At the psychological, biochemical level. Almost like heroin.
Tells the same and Tristan Harriswho worked on Google Mail and wondered why no one in the corporation was concerned that people’s addiction to email was becoming intimidating.
“Never before in history has the decisions of white designers 20-25 years from a California city influenced two billion people around the world so much,” he says. And he continues: “Two billion people will do not at all what they planned to do, just because the designer decided:” this is how notifications will work “- and this will be what you see on the screen when you wake up in the morning.”
Haha – today it seems that this is some kind of trifle, but this is simply because today all these naive decisions are the cornerstone of the entire new industry: to make the attachment to the phone, to a specific resource irresistible.
You find it funny? Well, try not to look into your smartphone when the notification “you have a new like” rings. Try to refrain from grabbing your smartphone for the slightest excuse, which, moreover, most often you come up with for yourself. Some kind of bullshit like “I have to be in touch!”.
But if adults’ hands can still be busy with other work even on the same desktop keyboard, then look at young animals and children. They are all there and are not going to return. And so all over the world.
By the way, the film talks about a sharp rise in teenage depression with the development of social networks and smartphones. Which makes sense – the difference between the real world and the constructed social media bubble is too dramatic.
In addition, people are not able to resist both vanity when “stroking”, as psychologists of the old school said – all these likes and approving comments, and bullying and harassment, which are hundreds of times more in the networks, and they, in general, are not punishable …
Tim Kendall (Facebook business model developer): “At first we decided: the advertising model is the most elegant one”. Roger McNamy – Facebook’s first investor, venture capitalist: “Silicon Valley used to make hardware and software, but for the past ten years, the largest companies in the Valley have only been selling their users.”.
Aza Ruskin: “Since we don’t pay for the products we use, the advertiser pays for them, and they sell us – us.”
If you do not pay for the product, then you are the product. Because the business model of all these companies, from FB and Snapchat to Google and TikTok, is to keep you on the screen. A gradual, subtle change in your behavior and perception is what is a commodity. This requires certainty – precise targeting, and this requires a lot of data.
Yes, yes – remember how all the hamsters laughed loudly when the first thousands of users noticed that both Google and FB were watching which pages you were looking at? Until we finally realized that, in fact, an FB opened on any device simply listens to your premises for keywords …
Remember how freedom-loving citizens were afraid to hold conversations near landline telephones – there were no others – well, of course, the gebuha is listening. And it is by keywords that he writes. Nothing new. Only now you happily carry FB practically to your bed. And after that, someone can consider themselves a reasonable person? A free and proud thinker.
The film also says that Google as a search engine, of course, purely for business reasons, gives completely different results for queries in different territories. Thus forming ideological and political bubbles. Some answers, say, for Armenia, others for Baku, and others for Stepanakert. With all the ensuing results that are not at all business …
Well, “Zuckerberg’s struggle with hate speech”, that is, an expression of hatred, about which he talks so much, is generally ridiculous. Because insiders are people who created all this with their own hands, they say on camera that the growth of business performance of networks directly depends on the number of conflicts between participants. Consequently, incitement to hatred on the Internet is the basis of their activities. Nothing personal, just business.
And we will talk about the influence of social networks on the explosion of the most leftist Marxist aspirations around the world over the past six months or a year, and we will not even refer to the cinema, which so angered Zuckerberg.