The stream of leaks about new iPhones has been intensifying in recent months before the presentation. Even the stagnant industry, nailed by the crisis and the coronavirus, freezes before the most important annual event in the world of smartphones. Apple does not seem to promise total innovation, but it is intriguing with the appearance of 5G in its devices. “Lenta.ru” tells what to expect from the new generation of the most talked about gadgets on the market.
Everything is like people
There has never been such an abundance of Apple smartphones, which is not very characteristic of the era of a pandemic. If the leaks are confirmed, the company will release four iPhones – two entry-level devices (“successors” of the iPhone 11) and two devices with advanced features. Since 2017, the company has consistently produced three devices each, with a very clear division. Simpler models (iPhone 8, Xr, 11) came out with an IPS screen, while the real flagships (iPhone X, Xs, 11 Pro) got an OLED matrix. This time, all smartphones, without exception, will come with an organic LED display.
In terms of looks, the new devices will continue the design concept of the 2019 lineup. The leaks are not indicative of a radical visual update, aside from a smaller cutout for the front camera and Face ID and an angular body styled after the iPhone 4. And in 2020, a new three-year update cycle begins, which was launched with the release of the iPhone X Then the “ten” really became a breakthrough in terms of design and offered the consumer a new experience of interacting with the phone. The last key indicator of gadgets – autonomy – will also remain at the level of devices of the current series. Because there is no need to change something that already works well.
The communication standard will become another quality parameter that will be improved by the company’s engineers. However, support for fifth-generation networks still looks like nothing more than a marketing gimmick. According to rumors, support for communication of the fifth generation will appear in all smartphones of the fall iteration, but the 5G module will work selectively in different regions. In particular, it is even expected to support the mmWave standard, which provides data transmission at a frequency of 30 to 300 gigahertz, but it will be disabled until a working infrastructure appears.
Apple has been criticized by many for not adding the 5G standard to its devices in 2019, while Huawei and other manufacturers have already implemented 5G in commercial devices. As practice has shown, the new standard was not particularly needed – Apple seemed to know that the pandemic that had hit the world would pause the deployment of network infrastructure.
Coronation to be
Apple CFO Luca Maestri said during the third quarter results that the new iPhones “will be delayed for several weeks.” He did not name a specific date, but now analysts see two ways for the release of the new iPhone. According to the first, smartphones will appear on the market in portions: for example, top-end ones – in October, simpler devices – closer to November. Recall that in 2018, the iPhone Xs and Xs Max immediately appeared on sale, but the Xr had to wait almost until the Christmas sales. Nothing terrible happened – there was a queue behind the flagships, as usual, and the compromise phone became a global hit in a few months.
The second way is the most controversial. Apple supply chain sources claim all iPhone versions may be delayed until Christmas. Again, nothing prevents Apple from presenting the devices in September, but the queues at the stores will coincide with the first frost.
So far, the company has tackled coronavirus-related issues well. The release of the updated iPhone SE as an event can be recorded in textbooks – the company introduced an inexpensive phone against the backdrop of canceled releases of competitors, when the market was swallowed up by general despondency. Although the device turned out to be imperfect (weak performance, mediocre autonomy), it received a clear positioning – a device for “Old Believers” with iPhone 6s and other outdated devices.
Minus by minus
The most important news of the summer related to the iPhone was the rumor that Apple will simplify the packaging of the device. Allegedly, the charging adapter and headphones will disappear from the box. Authoritative insiders no longer doubt that the company will do so – they removed the headset adapter from MiniJack to Lightning earlier, and there was no scandal. But similar reports that top managers are again trying to save on cheap components have always consistently collected views. Is the loss of an adapter and a wired headset so critical?
On the one hand, those who bought a smartphone, of course, want to use all the capabilities of the device out of the box – this was the notorious magic of Apple, when the gadgets fully worked immediately and without settings, as soon as the user removed the film from the product. On the other hand, the charging adapter is a fairly durable accessory that rarely needs to be replaced. Many iPhone owners have a collection of chargers left over from previous phones at home – fortunately, USB heads are universal for all phones. In addition, Apple does not spoil consumers: a weak five-watt adapter is put in the box for almost all models (not counting the top ones, like the iPhone 11 Pro Max). Therefore, owners of a complete set (iPhone, iPad, MacBook) often use a charging adapter from a tablet.
If the rumors are confirmed, then the puzzle will come together. The last Apple smartphone with a “normal” package was the iPhone SE, the most affordable device in the lineup. We allowed ourselves to upgrade to a device with an OLED screen and 5G – let’s also allow a charger for three thousand rubles.
The cost of the top-end iPhone has long gone beyond the psychological mark of $ 1000, but the prices for all versions of the devices were kept rather crowded. The most affordable device was priced at $ 649, then the price tags grew with an approximate step of $ 100 – 749, 999 and 1099. Of course, the cost of development and device components is getting higher, but Apple compensated for the costs by making a profit from the sale of related services. This year, flagships may rise in price.
In July, MacRumors sources said that the price increase will affect the basic devices of the series. Allegedly, the starter device will cost $ 50 more, the price tag of the version with a 6.1-inch screen may increase by $ 100. The price increase is due to the introduction of 5G and OLED matrices in new smartphones, and in relation to basic flagships, this decision will not be popular, but it seems reasonable. If a company is bringing the most affordable devices up to the pro-version standards, it is logical that it will demand more money.
However, the pricing policy for new smartphones may remain the same: the most expensive iPhone in the basic configuration will cost $ 1,100. Perhaps Apple will find a way to offset the additional costs, for example, just by eliminating free accessories.
In Russia, it is possible that product prices will increase upward due to the unstable exchange rate. Recall that in 2019, the most affordable Apple smartphone was the iPhone 11, which was estimated at 60 thousand rubles.
Traditionally, Apple fans every year are faced with the question of whether to switch to a new model. Judging by the leaks, this generation of iPhone will be the most pragmatic in recent years. The company practically does not introduce new technologies, but “smears” previously mastered evenly across the entire line – OLED, triple camera, sensors and sensors. 5G is the main innovation of the series, but its appearance will not cause a wow effect comparable to the release of the iPhone X. Firstly, the fifth generation standard has not yet been launched globally, and secondly, there are already 5G smartphones on the market.
With the arrival of new models on the market, the old ones will definitely fall in price, including the current iPhone 11 Pro and Pro Max. It may happen that the flagships of 2019 will find themselves on a new wave of popularity, because the devices will not differ significantly from the representatives of the fresh line either in design or in specifications.
Consumers of the American brand have already appreciated OLED screens, the new lidar camera also does not seem to be a very convincing innovation. It’s hard to imagine that the company will be able to invent a more advanced model than the top 11 Pro Max, so the new generation seems to be a minor update of the series, nothing more. Due to the increase in data transfer speed, devices of 2020 should be called the iPhone 11s, but Apple has long abandoned such names.
Will the iPhone 12 be the first device in several years, rather than a replacement for the iPhone 11? Most likely, yes. Perhaps after the release, Apple will remove the 2019 series of smartphones from sales, as it usually did with successful models a year after their presentation – remember the iPhone X, which absorbed the Xs. In this case, the device of the new line will be the ideal successor to the iPhone 11 – the same technology and design, but with support for the 5G standard. After all, someday it will definitely come in handy.
A source: lenta.ru